Universal Home Care quintuples hiring and raises copay collections 30% after a full-stack website, SEO & automation rebuild

Struggling with an outdated site, staff shortages, and slow payments, Universal Home Care needed more than marketing tweaks. A ground-up website relaunch, search-engine overhaul, automated recruiting funnel, and SMS payment workflow turned chronic bottlenecks into scalable growth and cash flow.

Struggling with an outdated site, staff shortages, and slow payments, Universal Home Care needed more than marketing tweaks. A ground-up website relaunch, search-engine overhaul, automated recruiting funnel, and SMS payment workflow turned chronic bottlenecks into scalable growth and cash flow.

Struggling with an outdated site, staff shortages, and slow payments, Universal Home Care needed more than marketing tweaks. A ground-up website relaunch, search-engine overhaul, automated recruiting funnel, and SMS payment workflow turned chronic bottlenecks into scalable growth and cash flow.

year

2023

Client

Universal Home Care

timeline

24 months

year

2023

Client

Universal Home Care

timeline

24 months

year

2023

Client

Universal Home Care

timeline

24 months

The Challenges

  • Outdated, Low-Conversion Website
    Hard-to-navigate pages and no clear CTAs discouraged both clients and job applicants.

  • Caregiver Shortage
    Manual recruiting steps left shifts vacant and response times lagging.

  • Poor Organic Visibility
    Larger competitors dominated “home health care” search results in the service area.

  • Slow Copay Collections
    Paper invoices and phone reminders kept A/R balances high.

The Challenges

  • Outdated, Low-Conversion Website
    Hard-to-navigate pages and no clear CTAs discouraged both clients and job applicants.

  • Caregiver Shortage
    Manual recruiting steps left shifts vacant and response times lagging.

  • Poor Organic Visibility
    Larger competitors dominated “home health care” search results in the service area.

  • Slow Copay Collections
    Paper invoices and phone reminders kept A/R balances high.

The Challenges

  • Outdated, Low-Conversion Website
    Hard-to-navigate pages and no clear CTAs discouraged both clients and job applicants.

  • Caregiver Shortage
    Manual recruiting steps left shifts vacant and response times lagging.

  • Poor Organic Visibility
    Larger competitors dominated “home health care” search results in the service area.

  • Slow Copay Collections
    Paper invoices and phone reminders kept A/R balances high.

The Solutions

  • New High-Converting Website

    Service-area landing pages, ADA-compliant design, and streamlined application & contact flows.

  • Local & Technical SEO Revamp

    Schema markup, on-page optimization, and authoritative backlinks raised page-one rankings for core terms.

  • Automated Recruiting System

    ATS integration, chatbot pre-screening, SMS/email nurture, and self-serve interview scheduling—fueling a 418 % hiring surge.

  • SMS Copay Follow-Up Workflow

    Timed text reminders with one-tap payment links, escalating only when necessary.

The Result

30+

RN's, LVN's, and CHHA's Hired

30%

More Copays Collected

80%

More Monthly Website Conversions

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110%

Increase in Online Leads

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