Aurora Aesthetics triples organic reach and cuts acquisition costs by 30% in six months

Aurora Aesthetics, a boutique med-spa with upscale treatments, needed a growth engine to match its quality. Our end-to-end revamp—330 % SEO lift, Meta ads optimization, referral and ClassPass programs, plus automated SMS/email follow-ups—turned visibility into profit and loyalty.

Aurora Aesthetics, a boutique med-spa with upscale treatments, needed a growth engine to match its quality. Our end-to-end revamp—330 % SEO lift, Meta ads optimization, referral and ClassPass programs, plus automated SMS/email follow-ups—turned visibility into profit and loyalty.

Aurora Aesthetics, a boutique med-spa with upscale treatments, needed a growth engine to match its quality. Our end-to-end revamp—330 % SEO lift, Meta ads optimization, referral and ClassPass programs, plus automated SMS/email follow-ups—turned visibility into profit and loyalty.

year

2024

Client

Aurora Aesthetics

timeline

12 months

year

2024

Client

Aurora Aesthetics

timeline

12 months

year

2024

Client

Aurora Aesthetics

timeline

12 months

The Challenges

  • Low Organic Visibility
    Aurora’s website ranked poorly for local med-spa keywords, so discovery relied almost entirely on paid ads.

  • Rising Acquisition Costs
    Meta campaigns were profitable but trending upward in CPA, squeezing margins on each new client.

  • No Built-In Referral Engine
    Loyal guests had no simple way to bring friends, leaving powerful word-of-mouth growth untapped.

  • Leaky Lead Nurture
    Consultation requests coming in via phone, DM, and forms often went cold before staff could follow up.

The Challenges

  • Low Organic Visibility
    Aurora’s website ranked poorly for local med-spa keywords, so discovery relied almost entirely on paid ads.

  • Rising Acquisition Costs
    Meta campaigns were profitable but trending upward in CPA, squeezing margins on each new client.

  • No Built-In Referral Engine
    Loyal guests had no simple way to bring friends, leaving powerful word-of-mouth growth untapped.

  • Leaky Lead Nurture
    Consultation requests coming in via phone, DM, and forms often went cold before staff could follow up.

The Challenges

  • Low Organic Visibility
    Aurora’s website ranked poorly for local med-spa keywords, so discovery relied almost entirely on paid ads.

  • Rising Acquisition Costs
    Meta campaigns were profitable but trending upward in CPA, squeezing margins on each new client.

  • No Built-In Referral Engine
    Loyal guests had no simple way to bring friends, leaving powerful word-of-mouth growth untapped.

  • Leaky Lead Nurture
    Consultation requests coming in via phone, DM, and forms often went cold before staff could follow up.

The Solutions

  • Executed a technical + local SEO rebuild, strengthening site speed, metadata, and high-intent content—positioning Aurora on page-one for core service terms.

  • Re-engineered Meta ads with fresh creative, granular audience segments, and automated bid rules—driving down CPA while keeping volume steady.

  • Launched an incentive-based referral program and onboarded Aurora to ClassPass, unlocking new guest streams beyond paid traffic.

  • Built an automated SMS / email sequence that instantly acknowledges inquiries, sends reminders, and re-engages dormant leads—all synced to the booking calendar.

The Result

330%

Increase in Site Traffic

30%

Lower Meta CPA's

3x

Total Bookings Per Month

Other

impacts

 we made

Other

impacts

 we made

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