Luxxoptica Generates $48,500 in Sales with Just $1,538 in Meta Ad Spend
The Solutions
Launched high-converting Meta campaigns with a creative mix of history-driven storytelling and luxury product photography.
Rebuilt the Shopify website from the ground up to improve speed, product education, and purchase flow.
Implemented email and SMS automations for abandoned carts, post-purchase upsells, and product storytelling.
Developed a content strategy emphasizing authenticity and craftsmanship, resonating with collectors and enthusiasts alike.
The Result
After launching the new Meta campaigns and full digital rebuild, Luxxoptica experienced a dramatic shift in performance. Customer acquisition costs dropped 85%, falling from $4,000 to just $600 per sale, while maintaining premium average order values. The campaign generated $48,500 in revenue from only $1,538 in spend, achieving an exceptional 31.5x return on ad spend. Website traffic surged by 330%, and total monthly orders tripled as improved site UX, storytelling, and automated email/SMS flows converted far more visitors into buyers. In just a few weeks, Luxxoptica went from a heritage brand with limited digital traction to a high-performing DTC success story.
31.5x
ROAS
330%
Increase in Site Traffic
85%
Lower Meta CPA’s
